When Phil isn't dreaming about leaving the ad world behind to win the Sprint Cup Championship, he’s guiding clients through the mean streets of marketing. He starts by gathering a sea of background information and whittling it down to one simple value proposition. After that, you're ready to leave competitors in the dust.

Prior to Hook, Phil was a partner at ASA in Mt. Pleasant, a business consultant with WizBang, and he spent a brief 23-year career at Carmichael Lynch in Minneapolis working on Harley Davidson, Schwinn Bicycles, Avia shoes, and more.